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About Anette Prehn

Anette Prehn (1975) is an original thinker, communicator, and sought-after speaker and facilitator. Anette works with two of the Top 5 biggest Nordic companies and has furthermore clients from e.g. Bosch, Siemens, Ericsson, Roche, Novozymes and numerous public organisations. She is an external speaker at Copenhagen Business School and the author of Play Your Brain (translated into Chinese, 玩樂到腦, and Russian, Музыка мозга) as well as 15 books and minibooks in Danish. Impossible to pigeonhole and highly productive, Anette has written a trilogy about the logic of the brain in only 18 months, among these Brainsmart Leadership.

She is on a mission to make applied neuroscience and social psychology accessible to all. After 15 years as an entrepreneur, she has firmly established herself as a pioneer in the field and the go-to person when it comes to turning the cutting-edge insights of neuroscience into down-to-earth tools for learning, leadership and change management.


Realising that the brain follows a certain logic but that most people don’t know of this set her out on her journey: Bringing research out of the academic Ivory Towers and translating it in ways that make it easy to understand, remember, and apply.

When neuroscientists strive to make neuroscience easy to understand they say things like: “Neurons that fire together, wire together”, “Self-directed neuroplasticity” or “Use it or lose it”. However, most people have no clue what this means and how to gain from these key principles. Anette’s speciality is to bridge neuroscience and real life via unique metaphors and easy-to-apply methods. Like an investor at Dragons’ Den she helps out in various areas. But where the multimillionaires invest financial capital, Anette invests her creative-analytical capital in boosting various areas: Leadership, Learning, Parenting, Habit Change and Cognitive Flexibility.

Danmark - Middelfart. 22/08/13 DBIO undervisere til konference. Foto: Johnny Wichmann / BILLEDBYROET

With her unique energy and zest, Anette works at the intersection of the boardroom, the scientific laboratory and the playroom. Anette has a knack for designing and executing powerful learning experiences with practical impact. Her training style is engaging, passionate and playful, using great examples, exercises and tailor-made cartoons to vivify complex knowledge and stimulate powerful new connections in the brains of the participants. Anette is represented by the speaker’s bureaus A-Speakers (internationally) and Athenas (in Denmark).

Worldwide, more than 75,000 students follow her online courses on reframing: She created the online course: “The Neuroscience of Reframing – And How to Do It” in order to reach people who may have a mobile phone, but not the chance to experience her courses or purchase her books. The NeuroLeadership Journal published Anette’s article “Create Reframing Mindsets Through Framestorm” in 2012. In 2009, Anette was honoured the title “Trainer of the Year – Leadership/Coaching” by the Norwegian event company Confex.

Anette has lived in England and Switzerland for five years and now resides in Denmark.

You are welcome to connect with Anette Prehn via LinkedIn or Facebook.



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