Buy ‘Play Your Brain’ here
You can purchase the book ‘Play Your Brain’ from here. I wrote the book in 2010-2011 as a further development of the Danish book ‘Coach Yourself’ (co-written by neuroscientist Kjeld Fredens). It was published in 2011 by Marshall Cavendish and was translated into both Chinese and Russian shortly after. In 2016, I took over the international rights of the book and I now sell the book online. I still have corporations ordering big numbers of the book to be given out to leaders or employees.
‘Play Your Brain’ was the reason why I was offered to contribute at Saïd Business School/Oxford University. An Associate Fellow and Programme Director had read the book and was thrilled.
Readers call ‘Play Your Brain’ a pioneer work in applied neuroscience and say that the book has revolutionised their life. See testimonials below.
As mentioned, I also sell the book to corporate departments. Please contact me via anette@anetteprehn.com re orders of 20+ books.
TESTIMONIALS FROM READERS OF ‘PLAY YOUR BRAIN’
“A pioneer work in the emerging field of applied neuroscience, Play Your Brain likens the brain to a jazz band — in its capacity to improvise and make new connections. The authors show how to maximise its enormous potential, through immensely thoughtful, practical and brain-based suggestions. Highly recommended!”
Paul T. Brown, Visiting Professor in Organisational Neuroscience, London South Bank University
“Anette Prehn’s book, Play Your Brain has created a breakthrough in my life. The living proof is nothing but my own life! Upon reading this book for the first time (yes I’ve read it many times), I managed to experience a sudden change in my perspective. I felt that I was totally in charge of my life and this is still the case today. I now know that I have everything at my disposal to be unleashed: Thoughts, Values, Body, Perception, Vision, Emotion, Goals and Successes! By understanding all of these “keys” of the brain, I understand that I have a lot of resources at disposal within me. An amazing discovery indeed! This has stimulated a high level of cognitive flexibility and ability to achieve the best outcome in any situation. On a personal level, I have experienced multiple promotions in my job career since reading Play Your Brain. I have also been rated as a high performer by my superiors and colleagues. I have developed great interpersonal skills, boosted my ability to build rapport with my business counterparts, been able to generate strategic insights where required, and improved my family values. And the list can go on and on. This book can change people’s lives around 180 degrees, like it happened to me. The way Anette Prehn explains everything in the book is very personal and relatable. She invites the reader to be the co-writer so that the impact of each explanation can be felt and appreciated. Thank you so much Anette! I can’t tell you how grateful I am to have found your book. Please continue your excellent work. I admire you for your insights!”
Izuddin Salleh, Network Delivery – Retail Business, PETRONAS, Malaysia
“I highly recommend Anette Prehn´s work to anyone who is willing to take change seriously with a sense of humour. I came across her book “Play Your Brain” back in 2013 and I was really amazed by the depth and sophisticated simplicity of the book. Frankly speaking, it offers valuable insights into how you can make your brain work for your goals and how you can challenge old beliefs in order to step out of your current frame. Framing and reframing is not only good for re-inventing your core business. It can also help you understand how personal transformation really works. With the help of this book and Anette’s free online course at UDEMY.COM, I have managed to overcome a severe crisis and set sail for new coasts and endeavors.”
Frank Koepcke, Managing Partner, ISG Personalmanagement Deutschland:
“This book humanises science, by exploring how things work in relation to how we work. The brain as jazz band is a delightful analogy — a collection of cells that plays and improvises in harmony.”
Stephen Hough, classical pianist, composer & writer
“Play Your Brain makes clear how everyone can gain from approaching life and goals in musical ways. The inspirational potential of this book is immense.”
Morten Zeuthen, Professor, Royal Danish Academy of Music
“Play Your Brain will help readers succeed in both life and career.”
Yi-Yuan Tang, Professor of Neuroinformatics, Dalian University of Technology
“Play Your Brain is like a wise friend offering tools for acting in useful ways and staying on top of situations.”
Lisbet Thyge Frandsen, Group Senior Vice President, Grundfos Management
“Play Your Brain offers refreshing, new insight into how we can all grow and adapt, breaking the habits that hold us back.”
Paul Satti, Managing Director, Novozymes Malaysia
“A masterpiece, and tight to the core, Play Your Brain is essential reading for all leaders and managers who want to orchestrate their employees and organisations to become highly self-regulated. One of those books you must have!”
Tobias Kiefer, Head of Global Learning & Development, Booz & Company
“How do you acquire the readiness to change that is so sought after in today’s business environment — but also so hard to achieve without the nearly insurmountable effort and cost of ‘change programmes’ and course activity? Play Your Brain shows you how. If playing certain ‘keys’ does not deliver — change! If you feel stuck on a key — change! If your ‘melody’ goes out of tune — change! Thus readiness to change and a flexible mindset become a natural part of your approach to life and business. An engaging and very approachable book for any layer of an organisation.”
Henriette Kistrup, Supply Chain Director, Carlsberg UK
Sociologist (MA) Anette Prehn is a prolific keynote speaker, trainer, and bestselling non-fiction author, who has inspired hundreds of thousands across the planet, since establishing her business in 2005.
Anette Prehn is on a mission to make neuroscience available to all, i.e. easy to understand, remember and apply. She has worked in the field of NeuroLeadership since 2009 and has taught the rules of the brain to leaders and employees since, thus strengthening their leadership, learning, habit change, cognitive flexibility, and mental health.
Highly skilled at explaining complex ideas in down-to-earth and accessible language, and impossible to pigeonhole, Anette Prehn has developed techniques that make it easy for people to turn their brain into an ally rather than an opponent. The Framestorm® method, that is patented and trademarked, teaches people to flip and widen their perspective, thus paving the way for innovation, emotion regulation and making the most of whatever life throws at you.
In 2018-2019, Anette chaired The National Stress Panel, established by six Danish cabinet ministers. The panel comprised 10 experts and was tasked with identifying 12 actions to radically influence the stress level experienced in Denmark in recent years as well as to engage the Danish public in understanding what stress is and does and how mental health can be strengthened.
Her clients include Maersk, GN Group, Grundfos, Danfoss, Siemens, Bosch, Ericsson, Roche, Lego, Novo Nordic, Man Diesel and Turbo, Nordea, Danske Bank, 40+ Danish municipalities and 100+ educational institutions and schools.
She has written more than 20 books and mini books, among these "BrainSmart Leadership" and "Play Your Brain".
Throughout these many years, her clients have been powerfully inspired to apply neuroscience to work situations, but they have also asked her::
“How do I more specifically apply the logics of the brain to parenting?” and “I can see my kids gaining from knowing this as well. What’s the best way to introduce them to these tools?”
Being the mother of two and the stepmother of two, those questions got Anette Prehn going.
She therefore started adding to her portfolio how parents, teachers and nursery nurses can become more BrainSmart, thus nuturing environments that help kids learn, thrive and regulate emotions relevantly.
In her Brain Friends series, she is sharing with children and teenagers how to strike up a friendship with their brain rather than being at the receiving end of its impulses and habits.
Contact Anette by email: