The following article appears on the SpeakersLoft website. To fulfill their mission of providing tips for speakers, they talked to Anette Prehn about her principles for business and how she attained success.

“Recently, a major decisionmaker from an influential corporation asked me for a coffee meeting. I thanked her for her trust and told her that I’ve transformed all meetings to writing books, but that she is more than welcome to join one of my courses to explore what my training is like in reality. I am the “show it, don’t tell it” kind of person. To me, it is utterly uninteresting to be stuck at a table trying to have people visualize their value of my training. They should experience it instead. The same day she signed up for a November training of mine.”

You can read the article and more of Anette Prehn’s insights here:

How one speaker got a busy schedule by using attraction


Anette-Prehn-Go-Morgen-DanmarkAnette Prehn is on a mission to make neuroscience available to all i.e. easy to understand, remember and apply. She is a keynote speaker, online trainer and author who has inspired hundreds of thousands across the planet. People call her “the Cruyff of applied neuroscience”. She is a female entrepreneur who has been running her business for more than 12 years. Her clients include Siemens, Bosch, Ericsson, Roche, Lego, Novo Nordic, Man Diesel and Turbo and Danske Bank. Throughout these many years, her clients have been powerfully inspired to apply neuroscience to work situations, but they have also asked her: “How do I more specifically apply the logics of the brain to parenting?” and “I can see my kids gaining from knowing this as well. What’s the best way to introduce them to these tools?” Being the mother of two and the stepmother of two, those questions got Anette going. She has started adding to her portfolio how parents, teachers and nursery nurses can become more brainsmart, thus nuturing an environment that helps kids learn, thrive and regulate emotions relevantly.