FOLLOW ANETTE      Facebook      YOU TUBE


On this page you will find recommendations of Anette Prehn’s work in various areas:


You will find testimonials from people who have attended Anette Prehn’s speeches and courses, as well as from people who have read her books or attended her online courses. At the bottom of the page, you will also find the video “Meet Anette Prehn”, a short introduction to her work in English.


Trine Brahm, Head of People Development, Novozymes: “Anette Prehn is a powerful, challenging and world-class trainer and a sublime expert within the field of NeuroLeadership.”

Michael Toft, Head of Department, Jyske Bank: “Anette Prehn is the Danish Stephen Covey.”

Thomas Torp, CEO, Grakom: “Anette Prehn delivered an outstanding performance at Grakom’s yearly conference with 300 leaders within the communication industry. Anette was the best speaker of the day. She contributed with brand new and useful knowledge to the participants. At the same time, Anette is both entertaining, energetic and charming. The participants evaluated the speakers, and Anette got these comments: “Super speak – and different knowledge that creates deeper understanding”, “She was just the star! Wow it was exciting”, ” This speak should have been much longer”,” Very energetic person! Wonderful”. It cannot be said any better. I give Anette Prehn my best recommendations to others, who need energy, joy and new tools to understand the brain’s mechanisms.”

Tore Falkenberg, Head of Trade Finance Customer Service Denmark, Nordea: “Our Young Significant Talent Group enjoyed a fantastic day with Anette Prehn where we were introduced to the exciting field of Applied Neuroscience and how to lead with the brain in mind. Working in an industry and an organisation in constant change requires agile thinking. And knowing the key rules of the brain is a prerequisite to being able to “play your brain” in ever-changing environments and roles. I have had the pleasure of attending a seminar with Anette Prehn before – and every time she leaves a big impression. I’ve taken part in lots of conferences and watched numerous TED talks in my life, but never before come across an active stage presence like hers. Anette Prehn has a gift for being both highly professional, knowledgeable and relevant to business whilst almost cartwheeling on stage with her bubbly and dynamic personality. My warmest recommendations!”

Frank Skovsted, Vice President, Vestas Deutschland: “Anette Prehn has a brilliant way of helping leaders understand how brains are working – and own insights about what things may look like from the employees’ points of view.”

Susanne Poulsen, Head of Department, Region Nordjylland: “In my quite mature life I haven’t before experienced a trainer and a person like Anette Prehn before. It all comes together and Anette Prehn is in a class of her own! Each and every minute is filled with competence and good energy and relevant to everyone working in the field of leadership.”

Thorbjoern B. Hededal, Head of Department, Danske Bank: “Anette Prehn is a brilliant motivational speaker who connects 100% with her audience. Her ideas and theories are original and thought-provoking. She combines core business thinking with state of art neuroscience – joint together by her bubbly humour. If you get the chance do not miss this experience!”

Merete Stenum, Head of Department, Odense University Hospital: “When I first read all the appraisals of Anette Prehn’s training, I thought to myself: ‘That can’t be true.’ But it is!”

Anders Garnell, Division and Sales Manage, Bosch Rexroth: “I had the great privilege to meet Anette in a full-day workshop for Bosch in Stockholm and listening to her when she spoke about Brain Smart Leadership! One of the most interesting lectures I have attended. Anette is giving you very important tools to use in your interaction with other people as a leader and for your own personal development!”

Thomas Torp, CEO, Danish Association for Communication, Design & Media (Grakom): “Anette Prehn delivered an outstanding performance at Grakom’s yearly conference with 300 leaders within the communication industry. Anette was the best speaker of the day. She contributed with brand new and useful knowledge to the participants. At the same time, Anette is both entertaining, energetic and charming. The participants evaluated the speakers, and Anette got these comments: “Super speak – and different knowledge that creates deeper understanding”, “She was just the star! Wow it was exciting”, ” This speak should have been much longer”,” Very energetic person! Wonderful”. It cannot be said any better. I give Anette Prehn my best recommendations to others, who need energy, joy and new tools to understand the brain’s mechanisms.”

Annie Lorentzen, Head of Branch, Jyske Bank: “I wish I could buy a jar of Anette Prehn’s amazing energy!”

Karin Christiansen, Leading Medical Secretary, Glostrup Hospital: “When I returned from my course with Anette Prehn, I was on a high and ready for so much more learning. Anette is so relevant, so engaged, so energetic, so captivating and so competent. After the course, I have sharpened my ability to ‘tramp new paths’ in relation to well-known problems that keep reappearing in daily life. The evidence-based approach is definitely the right one for me.”

Mette Marie Langenge, Leadership Consultant, HK Kommunal: “Anette Prehn is a highly experienced and reliable speaker. She communicates neuroscience in a way that makes it both relevant and concrete for leaders – with lots of illustrative examples, a varied training style and brain-friendly principles and exercises. We had Anette do a tour where she gave the same inspirational workshop in four different locations across the country – and every time she delivered with the same commitment and vitality. All the participants got access to Anette’s tailor-made e-learning videos plus a copy of ‘Play Your Brain’ so that they may revisit and enhance their learning from the workshops. In my eyes, neuroscience gives a most valuable input as to how we may execute leadership so that the employees deliver at their best.”

Marlene Karmark Andersen, Head of HR, Odense Municipality: “I’ve worked with Anette Prehn since 2009 and I find her to be a most engaging and motivating science-based trainer and coach. I’ve attended five of her courses and had three rounds of coaching with Anette so far. So why do I keep coming back? I’d say that Anette plays a phone-a-friend role in my life as a leader – and that she’s enabled several big breakthroughs in my thinking. Our collaboration has helped me feel calm and composed under pressure and has given me tools to be on top of situations. It has also made me realise the importance of my own pre-understanding and framings and how they can actively hinder – as well as boost – the development of my employees, myself and our common tasks. My very best recommendation!”

Olav Keblovszki, Senior Executive Advisor, Port of Aarhus: “Anette Prehn is a generous and attentive speaker with a formidable ability to make difficult things easy to comprehend. She translates neuroscience into useful tools. Her speaking style – oscillating between presentations and audience participation – is simply excellent and she manages to create a sense of togetherness in the room, which boosts learning. A most interesting day which has led to a lot of reflection and different behaviours in my leadership. Especially in relation to how people react and how a leader influences – and can get to understand – the employees.”

Susanne Bloch-Jespersen, Head of Department, Hillerød Kommune: “The most exemplary trainer I have worked with for 40 years. This is my 5th course with Anette. She walks her talk!”



Linda Baumeister, Global Head of Instructional Design, Ericsson: “We invited Anette Prehn to be a keynote speaker at our annual internal learning conference for our 350+ global learning professionals. In putting together the agenda, the attendees said they wanted to learn more about how the brain works so they could design and develop learning programs consistent with those principles and also use them for more productive discussions with their business stakeholders in discussing specific performance challenges. From the beginning of our planning, Anette listened carefully to the needs of our organization, including our culture and experience and tailored an interactive, practical, and engaging keynote presentation that met our specific needs. Anette was the kickoff keynote presenter and set the tone for a highly engaging, inspiring, and very productive three-day conference. Anette greatly simplified a complex topic through the use of analogies, practical examples, and humor. She was a rock star! Without exception, all attendees raved about her presentation because it was so relevant to their work and they could immediately relate to it and apply what they learned. Anette has a very comfortable style, which puts an audience at ease and in a comfortable position to learn and take in information. Attendees continued to reference and apply what they learned in her presentation during and after the conference ended. We loved her and will use her again.”

Eva Friis, Head of Communication, Arkitema Architects: “Over three workshops in Stockholm, Copenhagen and Aarhus, Anette Prehn took Arkitema Architects on a rich journey to the brain. Not only were the workshops highly relevant in relation to the learning environments, we design for our clients. They also inspired the social interaction in our drawing offices as well as our physical environments. I hadn’t dreamed of getting such big value from the workshops. Anette is a scoop!”

Jens Kristian Jørgensen, Head of Leadership Development and Productivity, The Confederation of Danish Industry: “Anette Prehn delivered a Kinder Egg to us. Our full-day seminar with her on 22 August 2014 was enrichening at three levels and included surprises:

  • facilitationwise – with lots of inspiration and tips & tricks for our facilitators’ own workshops and processes,
  • contentwise – where Anette’s knowledge strengthened us in improving the content of our own courses,
  • at a personal level – as the exercises made the participants ‘tramp new paths in the brain’ and reflect relevantly.

A very inspiring day in good company!”

Katalin Racz-Monostori, Event manager, Siemens Wind Power: “Anette held a session on our internal Trainer Conference in Siemens Wind Power. She was talking to approx. 100 trainers for 3 hours and it was absolutely professional. She was capable of keeping people engaged and motivated throughout the entire session and she opened up discussions and gave new and very useful insights to our trainers in the topic of Brain-Smart Learning.
Feedback from participants included:
‘Very strong presenter, very interesting topic’
‘Fantastic, informative, useful’
‘Anette Prehn’s session was very inspiring – food for thoughts on how to create even better training’
‘I don’t know where to start… Anette Prehn is cool!’”

Bobby Kaura, Strategy Manager/Chief of Staff to the CFO/CIO Office, Roche: “It’s not too often one attends a seminar, and can see the benefits immediately – Anette provided exactly that environment for us to play with our communication styles, and make us understand the brain action behind our reasoning and how we portray ourselves and see others. I would definitely take the opportunity to work with and attend Anette’s courses again.”

Jane Fyhn, Professional Manager, The Confederation of Danish Bioanalytics: “Anette Prehn gave a super speech about Brain-Based Learning and what can hinder or further it. Her communication of knowledge from applied neuroscience was elegantly put into teaching practice so that the participants gained aha’s about their own role and how to do things differently. Anette’s speech gained much praise from the participants.”

Grethe Risum Krog, Trainer, Clinical Immunological Department, The Blood Bank, Rigshospitalet: “Anette Prehn formår at begejstre, selvom stoffet er hardcore. Når Anette holder foredrag om, hvordan læring skabes, anvender hun selv metoder, der understøtter læring. Det er både teori og praksis på samme tid – og giver dobbelt læring.”

Mia Winther, Consultant (pedagogy) and Associate Professor, Aalborg Business College: “100 upper secondary teachers could smile, sing, nod and give “thumbs up” to an utterly interactive and most useful 90 minutes’ speech by Anette Prehn about brain-smart learning. Anette unfolded the opportunities and limitations of the brain when it comes to learning – and gave us some very user-friendly tips and tricks as to how to optimise learning in teenagers. The interactivity and Anette’s spirited and empathetic manner caught hold of the attention instantly – and her speech was well-structured and tailored to the audience sublimely.”


Skirmantas Letukas, IT Advisor, Siemens Wind Power: “Anette Prehn is impossible to miss when she is on stage. She is brilliant in leading her audience and diversifying public speaking methods that charms audience and facilitates active listening. Also, I consider Anette’s book ‘Play Your Brain’ to be the missing ingredient in the conventional business world.”

Sarah Cassell, Guidance Coordinator, International School of Basel: “Anette Prehn has devised and delivered a series of four successful Brain Based Skills workshops to 130 Grade 11 students at the International School of Basel. Utilizing her presentational competence, her passion for the subject and her magnetic energy Anette quickly captured the students’ attention and imagination enabling her to develop a meaningful rapport with her audience. Through learning how to harness the power of their brains and how to utilize that power to enhance their academic and personal successes the students have been introduced to a tool kit, which will aid them not only in their high school careers but also in their long-term life careers. Anette’s workshops have been a welcome addition to the students’ curriculum and we thank Anette for her invaluable input into these young adults’ lives.”



Lotte Krogh, Chief Physician, Clinical Genetical Department, Odense University Hospital: “We had a really good day together with Anette Prehn – with merely positive feedback from the employees afterwards. The workshop ‘STAY OPTIMISTIC DURING CHANGE’ was very useful – both professionally and personally. It kickstarted lots of thoughts regarding how to frame changes and how we may help each other and ourselves. Anette described human behavioural patterns in ways that we could all recognise. She humanised and added many nuances to what is normally perceived as ‘resistance to change’. And she clearly communicated how you can turn your brain into a co-player during change … first and foremost for one’s own sake, because it otherwise becomes way to hard to be and work in a changble environment. Anette’s was very engaging and motivating, and everybody – both bioanalytics, moleculary biologists, medical doctors, secretaries etc. – were completely taken by it!”

Warrant Officer H.F. Bech, Royal Danish Air Force: “I have been working in Danish military as a leader and trainer for 30 years, and I have seen a lot of soldiers coping or trying to cope with extreme situations. Anette Prehns BRAINSMART concept offers a unique and clear understanding of why people cope with strong emotional experiences so differently, and how we may give them a better chance of staying mentally healthy and fit under extraordinary pressure. Beyond any doubt, soldiers will be (brain)smarter, stronger, cleverer and healthier by mastering the rules of the brain. Anette Prehn is a powerhouse and continues to turn complex neuroscience into easy-to-apply principles and tools that can be learnt and used. I am eager for these to reach our soldiers … they really deserve it! On top of this, Anette Prehn is a fantastic communicator, in her books as well as while presenting. She has a stage presence second to none, a playful approach to learning and life and she vividly engages everyone in a room. My warmest recommendations!


Preben Huus, Deputy Head, The Danish Union of Teachers (Fjordkredsen): “Anette Prehn has indeed done her job and explained neuroscience in ways that even I can understand: in a simple language and with useful tools. To me, it is essential to know which ‘mechanisms’, that activate in the brain during situational pressure. This makes it easier to understand what is going on – and helps you avoid being dragged down by the situation. Anette helped us with this in the workshop ‘HOW TO TURN WILLINGNESS TO CHANGE INTO A GOOD HABIT’. I am so glad that I Googled ‘change’ and ‘condition’ back then!”

David Shutts, Vice President, Inchcape Shipping Services: “Anette Prehn is as illuminating as her books!”

Philip Fausing, programdirektør, Momentum Academy: “Why do we keep asking Anette Prehn to deliver workshops for us at Momentum Academy? Because she brings home customer satisfaction scores of 9.86 out of 10. Anette’s work in applied neuroscience is unique, and so is her ability to communicate. Furthermore, it is always a big pleasure collaborating with Anette. Her personality is contagious and she is capable of lifting the spirit of a group to a whole new level. I give Anette Prehn my warmest recommendations.”


Steen H. Christensen, Head of Finance, Herlufsholm School & Estate: “The same trainer from 9 to 5 for 15 days! And yet, I have first looked at my watch when Anette has called the day off. To be able to capture hearts and minds in this way is a performance that speaks for itself. I have left every module in a highly resourceful state, understanding more of my employees’ (and my own) behavioural patterns and how valuable it is to know about values in order to be able to motivate and boost results.”



Linda Garsdal Fredensborg, Head of Midtbyens Boernehus nursery and preschool, Kolding Kommune: “It is simply fantastic to experience something this concrete and easy to apply. Oftentimes, when we’ve attended speeches about complex themes like the brain, it has taken ages to talk about what we heard, how we understood it and in which ways we could make use of it in our daily work with the children. Thus, the good knowledge has stranded because it has been too difficult and complicated to translate into a common language that everybody could take ownership of. With Anette Prehn’s approach, it is different. She translates technical terms to applicable knowledge and tools that are easy for us to build on top of and make our own. THANK YOU SO MUCH for a very engaging and valuable speech!”

Kaj Søndergaard Nielsen, Deputy Head, Stolpedalsskolen, Aalborg: 50 happy employees from Stolpedalsskolen were still smiling the day after our all-day workshop with Anette Prehn. The theme was Brainsmart Pedagogy. An employee put it like this: ‘It gave me insight into the physiological workings of the brain, practical suggestions re how to use it in the classroom, plus tools I can make use of personally in a busy everyday life where I am in contact with many children, parents, and colleagues.’ The planning of the day was exemplary: Based on a short, written introduction from us and a half-hour conversation over the phone, Anette put together a perfect structure tailor-made to our needs. An extraordinary day with a relevant and evidence-based content!”


Arne Doerup Jensen, Principal, Loekken School: “After a conflict in school we have often wished that we had tackled it in a more constructive and forward-looking way. Thus, we invited Anette Prehn to give a speech to all members of staff across three primary schools. In her own energetic and present way, Anette managed to involve the participants and keep them focused and engaged for a three-hour workshop between 3 and 6 pm. Her effervescent and lively performance was combined with metaphors and examples most relevant in relation to both work life and personal life. Complicated neuroscience came ‘down to earth’ and gave us powerful tools that we can easily use on a daily basis. We tramped new paths, learned how to tackle the amygdala via externalisation and practiced activating the prefrontal cortex by reframing difficult episodes. All the participants expressed great acknowledgment of Anette Prehn’s way of guiding us through the demystification of the plastic brain and its workings. We have obtained a common language that supplements and supports our pedagogy and makes us better at handling social interaction. I only wish that we had invited the parents too!”

Sandra Lundahl, Nursery Nurse, Fredensborg Municipality: “I tend to get headaches whilst taking courses. But after each and every course day with Anette Prehn I have felt brightened up and fit as a fiddle. She communicates in a bubbly, fun manner, is at eye-level with the participants and shares many good examples.”

Michael Andersen, Head (Pedagogy), Gentofte Municipality: “After having heard Anette Prehn’s speech, I doubt that the brain runs on 25 watts only. It was simply superb – and the participants were thrilled. Anette’s energy and ability to reach a big group of people (110) is very special. You feel that Anette speaks to YOU – even though you are a part of a big group – and her many anecdotes from everyday life and work brings recognisability, professionalism, laughter and presence to the room. Anette thoroughly strengthened and inspired us – thanks for that!” Michael Andersen, Head, Municipality of Gentofte

Olu Robbin-Coker, Organisational Psychologist (MA): “I recently finished reading one of the best books I have ever read on parenting skills. It’s the third book I have read by Anette Prehn who is a genius at communicating applied neuroscience to anyone from CEO’s to 5 year old kindergarten kids. I wanted to recommend the book to everyone, however it’s in Danish, so that rules out pretty much everyone except the 5 million or so people in the world that speak Danish. ? It therefore delighted me greatly to see that Anette is not only working on getting the book translated into English but also developing an online course to go with it.”



Paul T. Brown, Visiting Professor in Organisational Neuroscience, London South Bank University: “A pioneer work in the emerging field of applied neuroscience, Play Your Brain likens the brain to a jazz band — in its capacity to improvise and make new connections. The authors show how to maximise its enormous potential, through immensely thoughtful, practical and brain-based suggestions. Highly recommended!”

Izuddin Salleh, Network Delivery – Retail Business, PETRONAS, Malaysia: “Anette Prehn’s book, Play Your Brain has created a breakthrough in my life. The living proof is nothing but my own life! Upon reading this book for the first time (yes I’ve read it many times), I managed to experience a sudden change in my perspective. I felt that I was totally in charge of my life and this is still the case today. I now know that I have everything at my disposal to be unleashed: Thoughts, Values, Body, Perception, Vision, Emotion, Goals and Successes! By understanding all of these “keys” of the brain, I understand that I have a lot of resources at disposal within me. An amazing discovery indeed! This has stimulated a high level of cognitive flexibility and ability to achieve the best outcome in any situation. On a personal level, I have experienced multiple promotions in my job career since reading Play Your Brain. I have also been rated as a high performer by my superiors and colleagues. I have developed great interpersonal skills, boosted my ability to build rapport with my business counterparts, been able to generate strategic insights where required, and improved my family values. And the list can go on and on. This book can change people’s lives around 180 degrees, like it happened to me. The way Anette Prehn explains everything in the book is very personal and relatable. She invites the reader to be the co-writer so that the impact of each explanation can be felt and appreciated. Thank you so much Anette! I can’t tell you how grateful I am to have found your book. Please continue your excellent work. I admire you for your insights!”

Frank Koepcke, Managing Partner, ISG Personalmanagement Deutschland: “I highly recommend Anette Prehn´s work to anyone who is willing to take change seriously with a sense of humour. I came across her book “Play Your Brain” back in 2013 and I was really amazed by the depth and sophisticated simplicity of the book. Frankly speaking, it offers valuable insights into how you can make your brain work for your goals and how you can challenge old beliefs in order to step out of your current frame. Framing and reframing is not only good for re-inventing your core business. It can also help you understand how personal transformation really works. With the help of this book and Anette’s free online course at UDEMY.COM, I have managed to overcome a severe crisis and set sail for new coasts and endeavors.”

Stephen Hough, classical pianist, composer & writer: “This book humanises science, by exploring how things work in relation to how we work. The brain as jazz band is a delightful analogy — a collection of cells that plays and improvises in harmony.”

Morten Zeuthen, Professor, Royal Danish Academy of Music: “Play Your Brain makes clear how everyone can gain from approaching life and goals in musical ways. The inspirational potential of this book is immense.”

Yi-Yuan Tang, Professor of Neuroinformatics, Dalian University of Technology: “Play Your Brain will help readers succeed in both life and career.”

Lisbet Thyge Frandsen, Group Senior Vice President, Grundfos Management: “Play Your Brain is like a wise friend offering tools for acting in useful ways and staying on top of situations.”

Paul Satti, Managing Director, Novozymes Malaysia: “Play Your Brain offers refreshing, new insight into how we can all grow and adapt, breaking the habits that hold us back.”

Tobias Kiefer, Head of Global Learning & Development, Booz & Company: “A masterpiece, and tight to the core, Play Your Brain is essential reading for all leaders and managers who want to orchestrate their employees and organisations to become highly self-regulated. One of those books you must have!”

Henriette Kistrup, Supply Chain Director, Carlsberg UK: “How do you acquire the readiness to change that is so sought after in today’s business environment — but also so hard to achieve without the nearly insurmountable effort and cost of ‘change programmes’ and course activity? Play Your Brain shows you how. If playing certain ‘keys’ does not deliver — change! If you feel stuck on a key — change! If your ‘melody’ goes out of tune — change! Thus readiness to change and a flexible mindset become a natural part of your approach to life and business. An engaging and very approachable book for any layer of an organisation.”



André Vögtlin, Managing Director: “Anette Prehn’s work on reframing is leading edge in coaching. It creates a solid evidence base for one of the most powerful coaching tools around.”

Cynthia Hernandez, Project Manager: “I have followed Anette Prehn’s free online course on reframing. She does a fantastic job communicating a complex topic into easy-to-understand terms. She provides valuable insights describing scenarios many will relate to along with tools we can use to reframe our thinking and improve how we deal with life and business. I had a personal breakthrough applying the insights and tools – followed by a flood of ideas and answers. I am grateful for having found this excellent course – and extremely appreciative to Anette Prehn for sharing it with the world.”

Other testimonials (see for approx 1,000 other testimonials):

  • “If you are looking for inspiration with a science-based foundation this is for you.”
  • “I’ve long been interested in neuroscience and found this course to be one of the most practical ones to date.”
  • “An incredibly stimulating, enlightening and well-presented course. Anette Prehn’s non-technical approach, together with her clear explanations, made this course a joy to follow.”
  • “Truly helpful!”
  • “A gift beyond measure.”
  • “This woman must be a saint. She gives away so much here that I’m left in utter gratitude.”
  • “This should have been taught in school at a young age.”



Mikael Lindholm, Directing Editor, Monday Morning: “Anette Prehn was the main force behind the report ‘The Nordic Region as a Global Winner Region’ that was awarded the title ‘Yearbook 2005’ by The Nordic Council of Ministers. The report set a powerful agenda for the Nordic governments’ approach to the global economy. It identified shared Nordic values, representing particular competitive advantages within leadership and business. Anette Prehn engineered the analysis, interviewed a long row of experts and executives within business, economics, culture and politics, drew out the essence of the collective knowledge and framed the conclusions. ‘The Value Web’ was Anette Prehn’s stroke of genius. Anette Prehn has a remarkable creative-analytical talent and is skilled in identifying patterns and connections across themes and disciplines. She is equally adept in communicating new insights and knowledge in a way that is easy to understand, accessible and very useful. Anette Prehn is a highly reliable individual you can trust to get the outstanding job done.”




Sign up for the latest news from BRAINSMART.TODAY.

Please select your interests below to get your tailor-made news.

If you select All News you'll receive one email weekly or daily when new blogs are posted.

If you select various categories we'll send one email per category when new blogs are posted.