Anette Prehn (1975) is an original thinker, communicator and sought-after speaker and facilitator. She is on a mission to make applied neuroscience accessible to all. After 12 years as an entrepreneur, she has firmly established herself as a pioneer in the field and she is the go-to person when it comes to turning the cutting-edge insights of neuroscience into down-to-earth tools for learning, leadership and change management.

Realising that the brain follows certain logics but that most people don’t know of these set Anette Prehn out on her journey: bringing research out of the academic Ivory Towers and translating it in ways that make it useful to people and easy to understand and apply. When neuroscientists strive to make neuroscience easy to understand they say things like: “Neurons that fire together, wire together”, “Self-directed neuroplasticity” or “Use it or lose it”. However, most people have no clue what this means and how to gain from these key principles. Anette’s speciality is to bridge neuroscience and real life via unique metaphors and easy-to-apply methods. Like an investor at Dragons’ Den she helps out in several areas. But where the multimillionaires invest financial capital, Anette invests her creative-analytical capital in boosting various areas: Leadership, Learning, Training, Habit Change, Cognitive Flexibility and Parenting.

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