Anette Prehn (1975) is an original thinker, communicator, and sought-after speaker and facilitator. Anette works with two of the Top 5 biggest Nordic companies and has clients from e.g. Grundfos, Danfoss, Bosch, Novo, Siemens, Ericsson, Roche, Novozymes and numerous public organisations.

She is an external speaker at Copenhagen Business School and the author of BrainSmart Leadership and Play Your Brain (translated into Chinese, 玩樂到腦, and Russian, Музыка мозга) as well as more than 20 books and minibooks in Danish.

”IF REsearch doesn’t reach and add value to ordinary people – what is the point?”

Anette Prehn,

Anette Prehn is on a mission to make applied neuroscience and social psychology accessible to all. An entrepreneur since 2005, she has firmly established herself as a pioneer in the field and the go-to person when it comes to turning the cutting-edge insights of neuroscience into down-to-earth tools for learning, leadership and change management. She is impossible to pigeonhole – so don’t even try 🙂

Realising that the brain follows a certain logic but that most people don’t know of this set her out on her journey: Bringing research out of the academic Ivory Towers and translating it in ways that make it easy to understand, remember, and apply.

When neuroscientists strive to make neuroscience easy to understand they say things like: “Neurons that fire together, wire together”, “Self-directed neuroplasticity” or “Use it or lose it”. However, most people have no clue what this means and how to gain from these key principles. Anette’s speciality is to bridge neuroscience and real life via unique metaphors and easy-to-apply methods. Like an investor at Dragons’ Den she helps out in various areas. But where the multimillionaires invest financial capital, Anette invests her creative-analytical capital in boosting various areas: Leadership, Learning, Parenting, Habit Change and Cognitive Flexibility.

With her unique energy and zest, Anette works at the intersection of the boardroom, the scientific laboratory and the playroom. Anette has a knack for designing and executing powerful learning experiences with practical impact. Her training style is engaging, passionate and playful, using great examples, exercises and tailor-made cartoons to vivify complex knowledge and stimulate powerful new connections in the brains of the participants. Anette is represented by the speaker’s bureaus A-Speakers (internationally) and Athenas (in Denmark).


– If you are interested in Anette Prehn to contribute at an international event, online or in person please contact A-Speakers via

If you wish for Anette Prehn to give an eye-opening and engaging speech somewhere in Denmark, please connect with Athenas via

Worldwide, more than 75,000 students follow her online courses on reframing. She created the online course: “The Neuroscience of Reframing – And How to Do It” in order to reach people who may have a mobile phone, but not the chance to experience her courses or purchase her books. The NeuroLeadership Journal published Anette’s article “Create Reframing Mindsets Through Framestorm” in 2012. In 2009, Anette was honoured the title “Trainer of the Year – Leadership/Coaching” by the Norwegian event company Confex.

Anette has lived in England and Switzerland for five years and now resides in Denmark.

You are welcome to connect with Anette Prehn via LinkedIn or Facebook.


”World Class!” ”Offers unique insight.” The brain follows rules, but only few know them and can put them into practice. Unfortunately, this means that leaders and employees alike are missing out on the keys to fruitful cooperation that boost learning, performance and innovation.

This book is an invitation to become a BrainSmart leader – to learn to understand social interaction in a new way and to be willing to think and act in a manner that works with the brain’s logic as opposed to against it. The tools in this book will improve your ability to help your organisation through change and create working environments that minimise negative stress, tackle online pressure and respect the brain’s limited capacity.

Anette Prehn boldly challenges and provokes standard practice, stressing that leading without proper understanding of the rules of the brain is like leading with your eyes blindfolded. The question isn’t whether you leave a mark on your employees’ brains, but rather what kind of mark you leave.