Keynote speaker Anette Prehn is an expert and pioneer in the field of NeuroLeadership. She makes the complicated field of neuroscience research and social psychology understandable for all types of audiences. And she helps clients develop their mindset, make change stick, lead, and collaborate. All her motivational talks are spiced up with humor and thorough research.

Why you should book Anette Prehn

  • Anette presents unforgettable keynotes that are insightful and inspiring.
  • Your audience will gain useful tools and knowledge that can be easily applied. On top of that they interact with each other and strengthen their sense of belonging with one another. 
  • Anette is one of the most requested and popular keynote speakers in Denmark.

Anette Prehn is a social scientist (M.A.), leadership trainer, motivational speaker and a bestselling author of more than 20 books and mini books.  


”World Class!” ”Offers unique insight.” The brain follows rules, but only few people know them and can put them into practice. Unfortunately, this means that leaders and employees alike are missing out on the keys to fruitful cooperation that boost learning, performance and innovation.

This book is an invitation to become a BrainSmart leader: To learn to understand social interaction in a new light and be willing to think and act in a manner that works with the brain’s logic as opposed to against it. The tools in this book will improve your ability to help your organisation through change and create working environments that minimise negative stress, tackle online pressure and respect the brain’s limited capacity.

Anette Prehn boldly challenges and provokes standard practice, stressing that leading without understanding the rules of the brain is like leading with your eyes blindfolded. The question isn’t whether you leave a mark on your employees’ brains, but rather which kind of mark you put on them.


Do you want to:

  • Turn your brain into an ally not an opponent?
  • Create that crucial readiness to change yourself and others?
  • Build a stronger repertoire in whatever you do?

Then get to know the eight keys on your inner piano. Award-winning trainer Anette Prehn and neuroscience researcher Kjeld Fredens introduce a groundbreaking approach to coaching yourself: through knowledge of how your brain works, combined with a playful, flexible, musical attitude in working along with it. Here are simple yet powerful tools for achieving the goals in your life and career. 

“A pioneer work in the emerging field of applied neuroscience, Play Your Brain likens the brain to a jazz band in its capacity to improvise and make new connections. The authors show how to maximise its enormous potential, through immensely thoughtful, practical and brain-based suggestions. Highly recommended!”

Paul T. Brown, Visiting Professor in Organisational Neuroscience, London South Bank University

“This book humanises science, by exploring how things work in relation to how we work. The brain as jazz band is a delightful analogy a collection of cells that plays and improvises in harmony.“

Stephen Hough, classical pianist, composer & writer

“A masterpiece, and tight to the core, Play Your Brain is essential reading for all leaders and managers who want to orchestrate their employees and organisations to become highly self-regulated. One of those books you must have.”

Tobias Kiefer, Head of Global Learning & Development, Booz & Company

BrainSmart Leadership

Only few people understand that the brain follow ground rules it follows and even fewer know how to put them into practice. The result of this is that many leaders and employees are missing out on useful learning, performance, innovation, and emotion regulation.

Do you want to become a BrainSmart leader?  Do you want insight into how to create a working environment that minimise negative stress, fear and old negative habits?

With this keynote, you will learn the underlying reasons for the brain’s key responses and how to regulate these.

Create change mindsets

Are you and your organisation ready for change?

Resistance to change can be both time-consuming and energy-draining. 70% of all corporate change efforts fail. Good intentions do not equal successful execution if you want to change the culture/mindset of your workplace.

The main questions when introducing change is: How do you calm the threat response in the brain when triggered? What does it take to make people’s brains “play along” so they see the point in the change, believe they can succeed with it and that the change indeed is a route worth traveling? And how do you nurture mindsets that are open to change, yet rooted in inner calm and the bigger perspective?

Make change stick

Can you teach old dogs new tricks? And if so – how do you make change stick?

Self-directed neuroplasticity is the new darling of neuroscience – and for a good reason. It shows us that the brain changes constantly according to how it is used and what we give attention to.

In this keynote, Anette will teach you how to master Attention Choreography as a leader – when interacting with others but along with yourself.

You will gain insight into how to use your “willpower muscle” in BrainSmart ways that allow change to truly stick.

How to boost collaboration in brain-based ways

Micromessages rule social interaction. Yet, most of us are unaware of how to adjust these subtle, non-verbal messages so that they empower the performance of team members and sharpen our mental abilities.

A lot of us are unsure of how to address a team member who displays bodily signals undermining the authority of others.

Micromessages can drain or boost your brain capacity and productivity. However, very few are skilled in reading and adjusting them in constructive ways.

Through this keynote you and your team will invest in getting greater results and increased wellbeing through this underestimated source of power.

How to lead – With the brain in mind

It is easy to turn your brain into an opponent. It follows certain rules and if we don’t know them, many things will seem more ”uphill” and difficult than they need to be.

On the other hand, getting and applying the hard data from neuroscience about how the brain actually functions boosts your relational power, collaboration and impact substantially.

Find out how much the brain matters to your daily interactions and results with this insightful and inspiring keynote.

Learn and acquire BrainSmart tricks that will develop your leadership skills and relational impact right away.

Feedback with the Brain in Mind

Why is “good” advice frequently ignored? And what makes feedback so often misunderstood, sometimes even opposed?

It is worth knowing the rules of the brain when it comes to human interaction. They hold the key to understanding how to turn feedback into a psychologically safe endeavour that encourages openness in both/all parties.

However, it can easily go wrong:

  • Are you being perceived to be in the other person’s “out-group”?
  • What can make the amygdala, the alarm bell of the brain, hijack key “executive functions” in the brain before, during and after feedback?
  • How do you stimulate real learning and new behaviour?
  • How do you ensure that you yourself have a flexible mindset when touching upon sensitive content in your feedback?


The brain follows certain rules, but most of us are unaware of these. However, when you want to change habits it is crucial to understand and respect these rules. You can thus strengthen the relevant connections in your brain that will help you achieve the habit change you wish for.

Many people pursue habit change by fighting their old habits. This is BrainClumsy and works against the rules of the brain.

Other people forget to take stock of their core values when aiming for habit change. Their approach becomes situational rather than rooted in identity. 

Habit change isn’t always the answer. Sometimes you are better off reframing a current habit – or to make the most of the habits already “installed” in you. 

Anette Prehn’s course on BrainSmart habit change helps you and your organisation grow more useful habits with the brain’s neuroplasticity in mind. The art lies in turning the brain into an ally rather than an opponent.

Contact Anette Prehn (MA) and Centre for Brain-Based Leadership and Learning on if you want to be able to change habits in BrainSmart ways. 


What is needed to perform and thrive in ever-changing environments, facing a future that is unsure to say the least?

Professions across the world are faced with this situation and looking for powerful ways to cope. Anette Prehn contributes to leadership conferences across the world – like here in Indonesia.

Anette Prehn integrates the power of the Framestorm® method in her keynotes on change. It is essential to grow our cognitive flexibility in the 21st century, i.e. our ability to view a challenge from numerous, meaningful perspectives.

Cognitive flexibility is a crucially important function in the brain, especially when experiencing VUCA (volatility, uncertainty, complexity, and ambiguity). It correlates with commercial success. The individual who learns how to Framestorm® gain enormous freedom and strength when coping with life.