Flip – a revolutionary new method to boost coping and cognitive flexibility

Bestselling author and sociologist Anette Prehn has launched her book FLIP in Danish.

FLIP introduces the brain-based reframing method, FRAMESTORM® that will help you regulate your emotions and create powerful new meaning in numerous situations:

  • When your organisation or work-life changes.
  • When your relationships challenges you.
  • When you struggle with self-doubt.
  • Or when you simply just want to open your eyes to new perspectives.

It can be used by individuals, teams, organisations, families and communities.

Framestorm® is highly praised by neuroscientists and doctors:

  • “A revolutionary method”
  • “Intelligent and extremely useful”
  • “A great example of playful intelligence with powerful impact”

The Framestorm method is based on the rules of the brain and can be remembered via the five fingers of your hand.

It offers a total of 50 perspectives that will tweak your thinking and mindset and make it much easier for you to regulate your emotions and pave the way for constructive action.

A Framestorm is brain training with a powerful social gain. It stimulates cognitive flexibility; one of the most important assets in the 21st century. It can catapult innovation and radical new thinking in business, as well as empathy, gratefulness and forgiveness in your relationships.

Take charge of your mindset!

Read FLIP today, or enrol in a course that will help you learn it by heart.


Sociologist (MA) Anette Prehn is a prolific keynote speaker, trainer, and bestselling non-fiction author, who has inspired hundreds of thousands across the planet, since establishing her business in 2005.

Anette Prehn is on a mission to make neuroscience available to all, i.e. easy to understand, remember and apply. She has worked in the field of NeuroLeadership since 2009 and has taught the rules of the brain to leaders and employees since, thus strengthening their leadership, learning, habit change, cognitive flexibility, and mental health.

Highly skilled at explaining complex ideas in down-to-earth and accessible language, and impossible to pigeonhole, Anette Prehn has developed techniques that make it easy for people to turn their brain into an ally rather than an opponent. The Framestorm® method, that is patented and trademarked, teaches people to flip and widen their perspective, thus paving the way for innovation, emotion regulation and making the most of whatever life throws at you.


In 2018-2019, Anette chaired The National Stress Panel, established by six Danish cabinet ministers. The panel comprised 10 experts and was tasked with identifying 12 actions to radically influence the stress level experienced in Denmark in recent years as well as to engage the Danish public in understanding what stress is and does and how mental health can be strengthened.

Her clients include Maersk, GN Group, Grundfos, Danfoss, Siemens, Bosch, Ericsson, Roche, Lego, Novo Nordic, Man Diesel and Turbo, Nordea, Danske Bank, 40+ Danish municipalities and 100+ educational institutions and schools.

She has written more than 20 books and mini books, among these "BrainSmart Leadership" and "Play Your Brain". 

Throughout these many years, her clients have been powerfully inspired to apply neuroscience to work situations, but they have also asked her::

“How do I more specifically apply the logics of the brain to parenting?” and “I can see my kids gaining from knowing this as well. What’s the best way to introduce them to these tools?”

Being the mother of two and the stepmother of two, those questions got Anette Prehn going.

She therefore started adding to her portfolio how parents, teachers and nursery nurses can become more BrainSmart, thus nuturing environments that help kids learn, thrive and regulate emotions relevantly.

In her Brain Friends series, she is sharing with children and teenagers how to strike up a friendship with their brain rather than being at the receiving end of its impulses and habits. 

Contact Anette by email: